is for Netiphy
AI that pays you back.
We build products that solve real pain points people live with every day.
Not a bank. Not a budgeting app. A product studio — we find what frustrates people in real life and build tools that fix it. Twelve years from a side hustle in New Zealand to Melbourne. Failed startups. Gone broke. Rose again.
is for No nonsense
Software shouldn't confuse you. Plain language. Real utility. No dark patterns — whatever the problem is.
Every product passes one test: does it remove a pain point we'd feel ourselves? World-class UX. Honest business. Zero jargon. That's the standard for everything we ship.
is for Entrepreneur
Twelve years ago in New Zealand, a side hustle between day jobs — built to solve pain points people actually live with.
Late nights. Weekends at the laptop. Not chasing one product — becoming someone who could build many. The thread never broke: if something frustrates me, it probably frustrates someone else too.
Nikunj Kaushik
Founder, NETIPHY
is for Transparency
Two startups failed. I went broke. We don't hide that.
A marketplace nobody needed. An app that tried to do everything. Both taught the same lesson: solve one real problem deeply. The harder lesson — you can lose everything and still choose to try again.
is for Integrity
After going broke, I stripped everything back. Talk to people first. Build second.
One studio, many ideas — each solving a real pain point. The climb back wasn't glamorous. It was slow, honest work.
is for People
Built for real people — parents, freelancers, anyone stuck with a problem no one bothered to fix properly.
An AI tool for your everyday tasks. In the lab.
Next up from the studio. Coming.
is for Honest
Honest pricing. Honest UX. Honest about what we can and can't do.
We charge for value delivered, not confusion created. If a product doesn't remove a real pain point, we don't ship it.
is for You
Fresh start in Melbourne. Whatever problem you're facing — you deserve tools built with care, not shortcuts.
In 2026, NETIPHY PTY LTD was registered in Melbourne — twelve years after that first side hustle. If any step of this climb felt familiar, we're building for you. The next pain point we solve might be yours.
Nikunj Kaushik
Founder, NETIPHY